The secret red book of leadership” by Awdhesh Singh.

The man started with selling pakoras to the pilgrims on weekends. Then his constant endeavour for success drove him out of his motherland, to an alien soil, to a different country. Two years later he was given the responsibility of managing the job of handling the company’s filling stations in a port. Some years later, he returned to his motherland to start his new business, business that now feeds millions of his motherland.
A bright young Indian, returning from the U.S.A., was absorbed by the Government of India for their experimental creamery. The young man accepted his job, half heartedly, determined to quit it midway. He started his work in a remote area of Gujarat and watched in dismay how millions of litres of milk are daily wasted simply for lack of preservation infrastructure and want of bulk buyer. He organized a co operative movement which has now scripted itself into history. That co operative had a sales turnover of Rs 137350 million in 2012-13 and now has 3.18 million producing members.
These are not works of fiction. These are straight from the pages of our society.
Who doesn’t want to be like them? Everyone, like us wants to be path leaders like them, showing way to the others.
But what is the way? Is there any shortcut?
Thinking of doing something is one thing and doing it practically in the field is another. Easier said than done.
But what is the way? Is there any shortcut?
To be honest there is no cooked up, tailor made recipe that can overnight transform you into a successful leader. Like Thomas Alva Edison had said genius is one percent inspiration and ninety nine percent perspiration, the same quote is applicable in leadership.
There is no shortcut to success, but there is certainly some way out. That’s certainly what I was thinking while reading “The secret red book of leadership” by Dr.Awdhesh Singh.
But what is the utility of producing another book? Already tons of books have been published on this particular issue of leadership by famed management gurus, successful entrepreneurs, talented actors, skilled sportspersons, gifted politicians and countless persons like them, each describing in minute details their secrets to success, how they became rich and famous. Then why the reader will read this one?
Very true! But all these books had dealt up with the issue from a particular viewpoint-but no single book can give you a comprehensive picture of leadership, different traits of a very complex character called a leader. This is like seeing the elephant by three blind persons, one felt his legs, one his trunk, one his ear-but none of them was able to realise how the elephant really looks like. it is where this book will come handy, describing the characteristic of leadership from every possible angle, from negative as well as positive viewpoint, which can present before you a comprehensive picture of successful leadership, but not of any particular successful leader.
The entire book is divided into six sections-each dealing with unique and important features of successful leadership. The first section deals with some unique features of a leader. If it’s not a play of X and Y chromosome, if it doesn’t necessarily depends on education, social background, geopolitical imperatives –then what can separate a successful leader from the rest of the masses? Here is the uniqueness of the books –it explains in a lucid language what paths are usually taken up by a successful leader to succeed, how leader deals with the followers and how any Tom, Dick, Harry can be or at least try to develop the mettle of a leader.
The second section deals with the good, the bad and the ugly sides of a leader. There are some necessary evils associated with the day to day business of a successful leader. The act of leadership is like the act of a tight rope walker in a circus, a single false step and he is dead. It’s the act of management to the extreme, being tactful all the way and always remaining under the spotlight. In writer’s own words-
“While treating everyone equal is a sure recipe for mediocrity, treating differently is not a sure way for excellence unless the differentiation is fair, just and transparent. Just like a leader can create a large number of leaders, an excellent performer can create many excellent performers. It is a part of human nature to grow and become better when we have role models and higher benchmarks. In order to improve the self, men look up to people who have fared better. Leaders may create jealousy and envy in some, but they also foster the spirit of competition and desire to excel in many.
Lord Krishna says ‘whatever action a great man performs, common men follow. And whatever standard he sets by exemplary acts, all the world pursue.’
The third section tells us about the negative qualities a successful leader should posses. There should be no confusion, that to be a leader of substance, some necessary evils should always accompany you. What are these evils? Does a common man have to acquire them? If these qualities have to be acquired, then how can they be? These are questions and answers are provided, in a humorous style of narration, which in my observation is unique to the writer. It is bound to make your journey towards success a pleasant one.
The fourth section will help the reader to discover the colorful traits of the personality of a leader that transforms a leader into a successful leader. Sometimes he has to be a great actor, sometimes a good diplomat, sometimes an excellent strategist, sometimes a skilled gamer. With changing situation the approach changes but the ultimate objective remains the same.
The fourth and fifth section deals with the most important aspect-discovering the hidden leader within yourself and developing it further. Strategies have been discussed in a very innovative way that is bound to create change within you.
While reading the book I was just thinking that he should have written the book at least six years before.
The year when I’d entered into the service!
Out of five,
In concept, the book deserves 4.8
In innovativeness, it deserves 4.2
In case study discussion, it deserves 5
Dr. Singh! you please take some time off from your busy schedule to write ! You have so much to offer to the youth of India!

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One thought on “The secret red book of leadership” by Awdhesh Singh.

  1. Thanks a ton for the nice review of my book. I share my thoughts regularly through my blog “Thinking Differently with Awdhesh” regularly. It will a pleasure to share my thoughts with the young minds and listen to their point of view on my posts.
    With best compliments
    Author of ‘The Secret Red Book of Leadership:


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